To meet the contemporary needs of advertisers, advertising agencies and magazine publishers, Affinity's American Magazine Study (AMS) reports total audience estimates for magazine brands, including traditional printed magazines as well as a magazine's digital audience across a variety of platforms - magazine Web sites, social networks, electronic subscriptions and magazine apps designed for iPads, eReaders and other mobile devices.
This magazine-centric audience measurement service is in response to the rapidly changing dynamics of the magazine marketplace. A core group of 175 magazine brands that garner the dominant share of print advertising revenues are measured on an ongoing basis. Thanks to its innovative, Web-based methodology, AMS is a budget-sensitive solution to today’s magazine planning needs.
Audience estimates from the American Magazine Study are available through Affinity's VISTA Views reporting system, the MagPlan planning tool, as well as third-party data processors.
is something that is going to really help me understand the consumer
experience, by publishing brand, across all platforms. Affinity's AMS Study provides another layer of accountability that will
enable Starcom to plan and buy cross-platform campaigns that are crucial
to our clients' success..."
Brenda White Senior Vice President & Publishing Activation Director Starcom USA
Additional information collected by the expanded AMS study includes:
- Activities while interacting with digital content and advertising - Attitudes about digital magazine content and advertising - Impact of digital readership on traditional print readership - Digital magazine brand rankings for select attributes - Reasons for not accessing digital content among non-users - Electronic devices intend to purchase/next 6 months
The AMS study employs an innovative methodology designed in
partnership with Gilles Santini, one of the world's leading marketing
scientists. The methodology was designed to overcome many of the
challenges associated with measuring digital magazine content, including
duplication between the printed version of a magazine and the low
incidence among current users of many digital platforms. To generate total magazine audience estimates, Affinity surveys more than 60,000 consumers annually.