American Magazine Study - Your Print Planning Solution
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To meet the contemporary needs of advertisers, advertising agencies and magazine publishers, Affinity introduces the American Magazine Study (AMS). This new print-centric audience measurement service is in response to the rapidly changing dynamics of the magazine marketplace. A core group of 150 publications that garner the dominant share of print advertising revenues are measured on an ongoing basis.
Target demographics are collected that allow users to generate audience projections for specific titles and reader segments that are similar to the targets developed when planning TV and other media. Thanks to its innovative, Web-based methodology, AMS is a budget-sensitive solution to today’s print planning needs.
Audience estimates from the American Magazine Study are available through Affinity's VISTA Views reporting system, which provides the most comprehensive and up-to-date print ad ratings in the industry. In addition, data from the study can be accessed through a host of traditional print planning and optimization systems.
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- Access AMS Audience Estimates Now -
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Simply click on the link below to access customized magazine audience estimates from Affinity's new American Magazine Study. After registering for this free service, just select your targets and begin to download audience information for more than 100 leading magazines - it's that easy!
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