VISTA Views - Affinity's Custom Reporting Solution
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Subscribers of Affinity's VISTA Service access the complete VISTA database 24/7 through VISTA Views - a powerful Web-based custom reporting tool.
With VISTA Views, users are able to generate print effectiveness reports across all of the issue-specific VISTA studies fielded by Affinity from January 2007 through today. Plus, the flexibility to evaluate ad recall, brand association and reader action scores for more than 100 magazine titles, 10,000 brands and almost 100,000 print campaigns in a variety of custom formats.
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VISTA Views also empowers users to create custom reports combining all of the campaign and media attributes currently tracked by Affinity's syndicated VISTA Service, including ad sizes, positions, advertorials, spectaculars, scent strips, recipe ads, and much more!
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Coming Next Year...
In addition to featuring the ad effectiveness metrics currently measured by the VISTA Service, the VISTA Views platform will also provide audience projections for print ads appearing in specific magazine issues by incorporating data from Affinity's new American Magazine Study.
Delivering both accountability and audience currencies in one user-friendly platform, VISTA Views will provide the most comprehensive print ratings available to the industry in real-time.
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