A time when marketers are under increased pressure to quantify the return on their advertising budgets, and media are looking beyond traditional metrics to provide advertisers and their agencies with proof of performance.
Enter Affinity, an innovative marketing and media research company specializing in advertising effectiveness and audience measurement, with a suite of syndicated research products that have been embraced by leading advertisers, agencies and media companies.
Affinity is the recognized leader in print and digital magazine accountability tracking through its syndicated VISTA Service, as well as a trusted partner of advertisers and agencies who rely on Affinity’s proven ProofReader methodology to pre-test their campaigns. And Affinity's American Magazine Study (AMS) provides the marketplace with a contemporary solution to magazine audience measurement across both print and digital platforms.
Affinity is helping its clients meet their ROI challenges head on, with proven accountability tools tailored to today's evolving media marketplace. So if you are interested in making your advertising dollars work as hard as they possibly can in this age of accountability, we have research solutions that can help.