Welcome to the Age of Accountability
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A time when marketers are under increased pressure to quantify the return on their advertising budgets, and publishers are looking beyond traditional metrics to provide advertisers and their agencies with proof of performance.
Enter Affinity, an innovative marketing and media research company specializing in advertising effectiveness and print engagement, with a suite of syndicated research products that have been embraced by leading advertisers, agencies and magazine marketers.
Affinity is the recognized leader in magazine accountability tracking through its syndicated VISTA Service, as well as a trusted partner of advertisers and agencies who rely on Affinity’s proven ProofReader methodology to pre-test their campaigns. And most recently, Affinity is providing the marketplace with a targeted solution to magazine audience measurement and print planning with the launch of the American Magazine Study (AMS).
Affinity is helping its clients meet their ROI challenges head on, with proven accountability tools tailored to today's evolving magazine marketplace. So if you are interested in making your print ad dollars work as hard as they possibly can in this age of accountability, we have research solutions that can help.
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